One Step Closer to a Circularly Designed Future.

VIEW WORK

Outside Lands

  • SOCIAL STRATEGY
    CREATIVE DIRECTION
    DESIGN
    MOTION
    PRODUCTION

  • Credits - Thanks to Eugénie Frerichs, Jennifer Warnick, and the entire social team at Rivian for collaborating. Strategy and Creative Direction, by Denis Kegler, with strategic support by Toby Grubb. All Design, Motion and Production by Kevin Evans. This project was managed by Ash Hester.

Challenge

Kickstart, a Utah-based venture capital firm that not only funds seed-stage start-ups, but also fosters a community of founders and entrepreneurs. With a new fund launching, Kickstart wanted an updated identity that reflected its legacy, values, and most importantly, its future

Outside Lands is a music, food and art festival held annually in Golden Gate Park in San Francisco. The festival is produced by Another Planet Entertainment, Superfly Presents, and Starr Hill Presents. It is the largest independently owned music festival in the US.

Solution

At its core, Kickstart connects the dots between investors and entrepreneurs, visionary ideas and sound guidance. The identity brings this idea to life with bold simplicity and easy recognition. From Seed Fund to Campus Founders Fund, the identity scales across the growing initiatives Kickstart is leading

As the 2022 MotorTrend Truck of the Year, Rivian's R1T fans are eager to learn more. The challenge we faced was how to best leverage the brand's social platforms to further cultural connections, educate, and encourage participation. The Rivian social team invited us to partner with them to accelerate creativity and production to keep up with demand.